Web Marketing - Search Engine Optimization
Internet marketing is mostly confused for Search Engine Optimization, SEO as its commonly known is just a part of internet marketing.
When you are on the internet you are competing with millions of other websites that are likely to offer a similar service or products, tour companies in Europe and Asia offer the same safaris to Masai Mara as a local tour operator does.
Having a website and not marketing it is like the biblical analogy of lighting a candle and putting it under a bed.
Always plan and have a marketing budget for your website.
Allot of methods are employed to optimize website, some of this methods are illegal and are called “black hat SEO” and results in penalization of many websites by Search Engines, this is because Search Engines business is competitive i.e Google, Yahoo and Bing etc, they are in the business of providing quality results to their customers as per their search.
To remain competitive a search engine has to give near perfect results, At Ideas Africa we utilize manual “SEOP – Search Engine Optimization and positioning” this is because the efforts are tailored for each website and as a result able to meet your targets.
Our project cycle.
- Competitive analysis & Goal Setting -We do a competitive analysis to understand your competitor , mainly their strategy, their tactics and their level of success.
- Website Audit- We shall perform a SEO website audit and analysis, this will involve, your domain name, website structure and architecture, the content, internal navigation, etc, this will help us determine areas that need refining to be more SE friendly.
- Keyword Research-Clients Search using keywords i.e. “birding Safaris Kenya”. This makes keyword research the most important part of SEO, tools are used to collect different keywords that have the most impact and eventual best results, this is an ongoing process
- Copywriting- Content Rewriting-SEO copywriting today is all about crafting content so compelling that other people want to make note of it by linking back to you. This involves writing content that has target keywords in a certain frequency and density.
- Website Submission-The Website is then submitted to Search Engines Manually, this will also involve submission to directories, major, Search Engines and blogs.
- Website SE Monitoring-We start monitoring the SEO’s progress and making sure that SEO works stick to the original SEO goals and within the original SEO project scope during the project cycle. As Search Engines always update their SERPs periodically and search engine rankings are always changing, we do not guarantee our clients’ website ranked for certain position for some search terms.
- Project Closing. -This is the final phrase where the clients will sign-off and officially close the projects. Detailed reports on the project are given and whether the SEO have met the original SEO project plan defined in early during competitive analysis. Recommendations and lesson learned will be given to further improve the SEO work for our clients.
- SEO Maintenance -SEO is a continuous work, as Search Engines continuously change their SERP, which means the page ranks changes as times go by, this is also as a result of them updating their methods to remain competitive, lack of maintenance means that our client loses mileage gained eventually, Our clients are therefore given an option to extend our service to maintain their web visibility once there have reach their SEO goals.
These are sites that are occupying spots in the SERPs (search engine results pages) for keywords that you are targeting we then go ahead and set the SEO Goals.
Call us to schedule a meeting on 2098985 or 0721749672 or 0733792322
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